Author: allan

e-mail newsletters & marketing

There’s no question e-newsletters are essential and effective. Are you consistent and getting the most from an e-newsletter?

At clearcloud we specialize in e-newsletters. From design, technology, content, writing, imagery and integration with other digital marketing tools, clearcloud is an e-newsletter specialist. We can get your business on track and show you how to manage this essential digital marketing tool.

If your newsletter is a chore, not consistent, not working or if your company or division isn’t using one, it’s time to call clearcloud.

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  • E-newsletter naming, strategy and planning
  • E-newsletter design, layout and coding
  • Copywriting
  • Content creation
  • List development, acquisition and growth strategies
  • Technology and e-mail service provider assessment and recommendations
  • Monitoring & metrics

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coaching and training

The best thing about having a marketing coach is virtually instant access to a marketing pro, at a fraction of the cost of employing one full-time.

Plus, your clearcloud marketing coach can train, mentor and lead your in-house marketing team with support on an ad-hoc basis.

It’s easy to work with clearcloud coaches. Simply choose from hourly, weekly or monthly business marketing coaching plans.

These attractive and cost-effective coaching options provide high-level and strategic thinking and support—without the overhead or commitment of another senior executive level staffer. Often our clients have an excellent marketing support team that could be bolstered and enhanced by an on call coach or trainer.

We guide your team, provide strategic support and creative direction from high-level planning through tactical implementation. Someone who you can ask the hard questions—who will give you an honest and objective point-of-view.

At clearcloud, we can also help you find, assess and train your team with key digital marketing tools and networks—show you how to get more, for less. Or, if you’re looking for a single or multiple disciplined agency, we can help you with the review, assessment, decision and negotiation. And we can continue to be on call to help you steer your marketing in the right direction. Here are some of the coaching options we offer:

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  • Branding and messaging
  • Social media design and plan
  • Content strategy and plan
  • Technology assessment and training
  • Agency review, selection and negotiation
  • On call marketing brain trust
  • Collaborative strategy, creative and design
  • One-on-one training and guidance

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We provide hourly, weekly or monthly business marketing coaching. Start today. It’s easy.

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[button link=”http://clearcloud.com/product/coaching-services-marketing/” style=”blue” size=”medium”] Engage Now! [/button]
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seo – content optimization

High search engine rankings are essential in order to be competitive – but more important — to be found. Whether you’re a local business or a business unit of a global-focused business, your content must work.

It takes solid content. That means copy and writing that is relevant to your business, product and service. You need outbound and inbound links. And You’ve got to make sure your headers, titles, subheads and links are working to highlight the content relevant to your keyword search terms. That’s where we come in. We work on your content. We’ll create new content where it’s necessary, will edit your existing content and we’ll get your site optimized and ensure your HTML code is clean and your XML site maps are validated and more. If your SEO needs go beyond, we will help you assess, interview and choose an SEO-specific firm to implement and monitor your SEO content strategy.

We help you develop an SEO focused content strategy, create new content, optimize existing content and maximize keyword possibilities.

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  • Inbound and outbound linking
  • Meta data description, alt tags and photo caption optimization
  • Write SEO optimized copy
  • Edit existing copy for SEO
  • Improve page and header titles for SEO
  • Inbound and outbound linking
  • Meta data description, alt tags and photo caption optimization
  • Assess and interview SEO company candidates

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Optimize your content today?

Let clearcloud show you what you need to do and how to do it.

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[button url=”http://www.tv.clearcloud.com/clearbranding-order/” style=”blue” size=”medium”] Engage Now! [/button]
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blogs & websites

It’s time to apply more strategic thinking, planning and creative design to your online properties. Your customers are immersed in, dependent upon and using social networks, web and mobile technology, search engines and digital devices.

Are you taking advantage of the opportunities? Exploring possibilities? At clearcloud we know how to leverage technology, design and apply strategic discipline and tactics to increase awareness, drive traffic, increase conversions and make websites and blogs work harder, better and faster. Just ask.

Take advantage of our technology, creative, coaching and auditing services. We can show you how better content, design and technology will work for you:

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  • WordPress and Drupal specialists
  • Website and blog audits: an honest evaluation of your site
  • Information design and architecture
  • UX design
  • Leverage themes to maximize budgets
  • Video and audio integration
  • Landing pages
  • Social media pages

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Find out what you can do better with your online presence. Let us audit your website or blog? We can guide you in the right direction and increase effectiveness.

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photography & video

Content is king. You need content—strong photography and captivating video. There’s no question that original content outperforms generic and stock content when it comes to digital marketing and social media.

At clearcloud we apply our creative abilities with strategic discipline to help clients develop content that works hard to achieve objectives, increase conversions and heighten awareness. Whether you need a professionally produced broadcast quality film or a simple down and dirty product demonstration, tutorial or customer testimonial, we can get it done.

Our photography, video and film production services are available for select projects. Talk with us about your next project. This is the type of content we can produce for you:

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sunset shoot for landing page and microsite: lifestyle

Photo from lifestyle shoot.

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  • Products and reviews
  • Real world candids of people and events
  • Product demonstration and tutorials
  • Customer interviews and testimonials
  • YouTube, online and television spots
  • Business, executive and customer profiles
  • Topic, product, business and personal features
  • Personal and business documentaries and docudramas
  • Ongoing video programs
  • Audio and video podcasts
  • Location, landscape and travel photography and video
  • Stock photography

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copywriting. better messaging. better seo.

There’s no question that visuals can capture attention. However, it’s the copy — information conveyed through words—that evokes action, conversion and contributes to higher search engine rankings.

The copy on your website, blog, social network status updates and e-newsletters must be clear, concise and optimized for SEO and to convert prospects from visitors to followers and to customers. Let clearcloud write for you.

At clearcloud we write with precision and passion and optimize content to increase rankings and incite action. We are more than copywriters. Our strategic and marketing discipline means we take an objective-driven approach to writing copy. Even better, we write from multiple points of view. And we’re good at it. That means we can write technical, informational, emotional and conversational—depends on the objective and desired results.
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The best copywriters, the most passionate copywriters and the most competent copywriters for these types of projects:

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  • Website copy
  • E-newsletters
  • Blog posts, articles, feature stories and reviews
  • Advertising copy
  • Speeches, scripts and announcements
  • Press releases
  • Tweets and status updates

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You need better copy. Now. Hire clearcloud for your copywriting project today.
[button url=”http://clearcloud.com/copywriting-order/” style=”blue” size=”medium”] Engage Now! [/button]

Need help with social media strategy and content?

Most businesses have a difficult time measuring the effectiveness and establishing quantitative and qualitative goals that lead to positive ROI. We help you expand your social business, explore the possibilities and avoid making mistakes.

At clearcloud we thrive and excel when it comes to working with our clients on designing and building a social business plan. We focus on developing a content strategy, social network effectiveness and analysis and defining a tactical process that’s easy to implement and includes a process for measurement and accountability. Any strategy or plan must allow for flexibility and adaptability. Social media and social networks continue to evolve. We help our clients take advantage of the opportunities a social business promises. Key to success in social media is establishing objectives and developing strategic and tactical plans and processes.

Here is how clearcloud can help make your social business, content and media more manageable and effective.

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  • Establish measurable objectives
  • Determine content strategy
  • Analytics and measurement strategies
  • Analyze and recommend social networks
  • Technology assessment and recommendations
  • Daily social media activity
  • Create custom content

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get your social media and content strategy moving. consult with clearcloud today.

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[button url=”http://clearcloud.com/socialbusiness-order/” style=”blue” size=”medium”] Engage Now! [/button]
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nameCRUNCHING: naming made easier

At clearcloud our approach to generating name ideas is unique. We have developed a proven process and methodology that we call nameCRUNCHING.

We will use this strategic naming methodology to provide you with a solid list of name candidates for your product, service or system. If you prefer, we can lead and facilitate creative name idea-generation workshops with your team or through interviews, primary and secondary research and using our exclusive name-generating techniques. We will independently or with your team to develop a shortlist of solid names that meet your objectives and help differentiate your product or other offering.

Our naming process, nameCRUNCHING, is fast, fun and productive. We also offer assistance in domain research, registration, acquisition and negotiation.

Our cost-effective naming service is best in class in business. At clearcloud we’ve named companies, business units, products, services and systems. Our nameCRUNCHING process and methodology is smarter, better and faster. It’s a proven rapid-fire development system for product naming. We know it takes more than brainstorming, more than out of the box thinking and higher than a 30,000 foot view to come up with the best name.

What Makes A Good Name? What should you look for?

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  • Memorability and Recall
  • Cadence and Rhythm
  • Differentiates; is Distinctive
  • Domain and Search Friendly
  • Relevance and Recognition
  • Adaptable and Expandable
  • Timeless and Age Worthy
  • Visual and Graphical Interest

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Don’t take naming your next product, service or company lightly.
Consider engaging the team at clearcloud and let our nameCRUNCHING naming process get you the best name fast. We guarantee satisfaction.

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clearBRANDING & messaging workshop

Our exclusive clearBRANDING process is a fast-track system designed to identify the most important and relevant customer-focused benefits and differentiators of your company, product or service.

In just one half-day interactive workshops with your entire team or through a series of workshops, one-on-one interviews, meetings and research, together we design and build a solid messaging platform that will increase the performance of your sales, marketing, support and administrative teams while giving them the tools to perform with clarity, consistency and purpose.

Our clearBRANDING workshops are fun, productive and are designed to produce near real-time results. Here’s how we do it:

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  • Provide a real-world, real-time process for strategic branding that can be developed and implemented quickly and effectively
  • Present a quick review core strategic marketing concepts that help build brand identity, increase brand awareness and contribute to brand equity.
  • Create a forum for champions to look at their products and services from the perspective of current and prospective customers
  • Develop a strategy for leveraging competitive advantages and to clarify these differentiators in the minds of customers
  • Produce an effective summary Brand Message Platform and Manifesto that can be used as the foundation for all brand communications to customers, employees, vendors, partners, investors and the media

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    Tighten up your messaging, improve brand value, differentiate from the competition. schedule a clearBRANDING workshop and engage, enhance and improve your business

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    website clinics & audits

    Your website and blog can be better. What should you do? Are you taking advantage of the latest web technology? Social media integration? Are visitors staying and converting?

    The clearcloud website audit or blog analysis is simply an overall assessment of your website based on five critical benchmarks: content, information architecture and design, user experience, performance, social media and findability and SEO. Our site audit will give you options to consider for enhancing your site including varying those that are very simple to implement, to content and technology considerations and more long-term design, platform and functionality enhancements.

    A clearcloud website audit provides you with multiple classes of recommendations

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    • complete site assessment
    • technology and performance
    • content and communications
    • architecture and design
    • user experience
    • social media integration
    • search engine optimization

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    Why not schedule a comprehensive website clinic for your business. Find out what steps you can take to a higher-performing and more up-to-date website.

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