clearcloud founder and marketing branding leader Allan Karl has developed a unique process that provides a fast-track to brand development, definition and implementation. we call it clearBRANDING. It provides a real-world, real-time process for strategic branding that offers quick and effective brand development and provides tactics for efficient implementation.
How does it work? It’s a cost-effective half-day workshop led by Allan Karl and other clearcloud brand strategists. We gather the most important stakeholders and senior executives in your company and bring them together for a few hours to go through the critical issues and opportunities that will help strengthen and identify the core differentiators of your brand.
Essentially we provide a quick review of core marketing concepts, discuss how they build brand identity and increase awareness and ultimately contribute to brand equity - value. Our workshop provides a forum for brand champions to look at the products and services that make up the brand and provide a unique perspective of current and prospective customers.
The result is a Brand Message Platform & Doctrine complete with supporting messaging that is used as a benchmark and litmus test for all brand communications.
The best part is it only requires executive involvement in a half-day workshop and two to three reviews of concepts by email.
We’ve led workshops and produced brand documents for small to medium enterprises and large fortune 500 clients. Just a few include Hewlett-Packard, Quest Software, Watchguard Technologies and Cardio-Dynamics. If you’ve never invested the time in a brand workshop, this could be the most productive and effective exercise and use of marketing dollars you’ve ever invested.
Call clearcloud and set up a clearBRANDING™ workshop today.